I’m about to show you how I had an easy AI tool duplicate the work of an agency that wouldn’t work with me.
Last month, I talked with multiple agencies about selling ads in this newsletter.
This guy was my favorite:
But he rejected me. Said, “Come back after you have a few sponsors first.”
I put my call transcript into Perplexity Computer and it reproduced what his agency does.
Perplexity is a sponsor, so I thought I understood their software, but even I was shocked by the sales machine it built.
I'll walk you through what it did and I’ll give you a copy of it in case you want to use what it built.
I prompted Perplexity Computer by telling it:
I’m uploading a transcript from my Zoom with an ad agency whose sales approach I like. Build software for me that uses their exact approach to get ads.
I hit send. Then left it alone while I talked with Lauren, our Chief of Staff.
When I came back to Perplexity Computer, this is what I got:
It created a full-blown AI SaaS that finds me targeted leads, messages them, and helps me close sales.
In the transcript, Dan (the agency founder I talked with) explained that my best results would come from asking my readers to advertise.
So Perplexity Computer built a page for me to link to from my newsletter.
In the transcript, Dan said his team would check on who’s sponsoring similar newsletters.
So Perplexity Computer created a system for finding sponsors of similar newsletters. It keeps finding new ones and adding it to my dashboard.
To help me keep track of prospects, Perplexity Computer built me a CRM.
Dan had a whole system for knowing who to contact.
Under 50–100 employees → reach out to the founder
Mid-sized / high-growth (the Attios and Zapiers of the world — the sweet spot) → CMO, VP, or Director of Marketing
Large/enterprise → go lower down the org chart to the actual marketing decision-maker (to avoid the "17 stakeholders" problem)
All of it was in the transcript, so Perplexity Computer built it.
To find email addresses, Perplexity Computer recommended that I sign up to Apollo and give it access. I just followed the link it gave me, added my credit card, and it was connected.
It asked me a few other questions to figure out if I needed any other software, but we decided this would be it.
The first version was mind-blowingly good, but I made some adjustments to have it suit me and the way that I work.
It’s looking for warm introduction opportunities, so I don’t have to send cold emails.
I also added a feedback loop. I asked it to make it easy for me to 1) accept, 2) request more research, or 3) reject. And when I select one of those options, it asks me why and learns from my feedback.
Whenever I press one of those buttons, there is a place for me to explain my decision. Perplexity Computer use all my feedback in future decisions.
Here you can see it telling me that it found a new sponsor based on the feedback I'd given it before.
It's been going after clients ever since I built it.
Unlike a human being or an agency, it doesn't stop.
But I do like how it has human touches, like a warm intro, feedback loops, etc.
You can copy my sales machine and give it your own criteria. Tell it where to find your best clients, and it will go after them.
Next time you’re in a meeting and someone describes a setup you’d like to have, give it to Perplexity Computer and tell it to build it for you — like I did.
Or, try these suggestions:
“Build me a gorgeous dashboard to prep for my day. Tell me what’s important from my calendar. List the most valuable messages in my inbox. Round up news that I need to read. And update me on what my team has worked on.”
“I’m going to Iceland this summer with my family. My wife likes to see nature. I want night spots. And my kids need a place to run around. Build me an interactive map with places we should visit.”
“Evaluate my team’s sales calls. Connect to our meeting software. Pull all the sales calls. Rate how each person did and what they could do to improve.”
“Find clients for me in my inbox. Study my website. Go through my last 5 years of messages and find people who would be a good fit for our service. For each person, create a dossier, complete with LinkedIn profile, a summary of our last interactions, and links to all our messages.”
Andrew Warner