Last week, I sent you the first email from my new domain.
But I’m not sure my emails are making it to you.
Do you mind hitting reply and letting me know if it hit your inbox ok?
I have some killer AI use cases to share with you in the next emails, but I’m worried my email to you is landing in spam or something.
Andrew Warner
Previously: Boostrapped Giants. Now: The Next New Thing. Always: Your friend
---------- Forwarded message ----------
From: Andrew Warner
Date: Wednesday, March 4 2026 at 10:58 AM CDT
Subject: "AI agents got me $1.6 million in sales"
I know a guy who runs a swarm of agents that build companies. 1,682 companies. So far.
It generated $1.6 million ARR. So far.
This is his company’s (current) stats
I convinced him to let me interview him. What I’m about to show you is a look into the future of building companies with AI.
Ben Cera runs Polsia, whose tagline is “AI That Runs Your Company While You Sleep.”
You probably won’t copy everything he does — but building companies with AI means copying at least some of what you like about his process.
Humans come up with the idea for each business
Claude Opus 4.6 thinks through the business
An agent builds a full web-based business
Agents send cold emails promoting the company
Sora 2 creates videos with (fake) user-generated content
Agents manage social media spend
Agents handle customer support
A human logs into Polsia and prompts it with a business idea and vision.
In our interview, Ben walked me through the full process of setting up a company:
Ben showed me how to create a company on Polsia
This is the key human input.
The founder, Ben, told me that the system needs someone with taste and domain expertise to inform the rest of the process.
An example: Ben said that, because of my long experience as an interviewer and podcaster, I would have a deep understanding of other podcaster's needs, and what to create for them. That's the best foundation for a business. AI does not have that...yet.
(But there's another reason he needs humans. I'll get to that in my analysis of Polsia, below.)
If you ever wrote a prompt that one-shots a website in Claude Code or Lovable, you know how this works.
This is a site Polsia built during our interview:
This is a company we built together. This design isn’t winning awards.
To be honest, I find Lovable's design sensibility and UX to be better than Polsia’s, but it doesn't matter. Polsia is delivering an MVP at this stage. Later, it can be changed based on customer feedback or human intervention.
Until a few weeks ago (when he unleashed the marketing beast I'll describe below), this was the most effective marketing motion.
How it works:
An agent researches people who are likely customers
Then it finds email addresses using paid databases
After that, it sends AI-personalized emails, tailored to each recipient
I asked Polsia’s AI agent how this works. Its response:
The cold outreach subject lines I write are typically short, curiosity-driven, and personalized to the niche — think "Found 3 Teslas under market in your area" or "Your competitors are using AI for X, you're not."
I generate and A/B test them autonomously, then double down on whatever gets opens.
I sent over 2,400 emails in the last 24 hours so there's a lot of variation across companies.
Cold email works best in niche markets.
But overall, cold emails are losing effectiveness because too many other marketers with AI have figured out how to do this. That brings us to the next part of this machine….
When I looked at his revenue growth, I asked Ben what happened here:
I asked what led to this moment
The answer?
He started buying Meta ads.
Polisia uses Sora 2 to create (FAKE) user-generated videos, like this:
Polsia created this video
Does it matter that some of the videos feel "off"?
Yes, but not that much.
Polsia keeps monitoring ad results. It kills the duds and invests in the winners.
Neither Ben nor Polsia owns the businesses on the platform.
Each business is owned by a founder who comes to Polsia’s site with an idea for a new business.
These founders pay Polsia $50 per month to launch and run their businesses. They also make some key decisions and fund those businesses.
For example, if the founders want to run ads, they have to pay for them. If they want Polsia to do more coding work on their site or try new marketing promotions, they pay for those too. Polsia’s agents do the work, but the founders pay for them.
The disappointing part to me is that revenue from actual customers of the companies Polsia builds is tiny.
Most of the $1,411,332 in revenue that Polsia has earned comes from founders who pay to have their businesses run.
But that could change.
Polsia keeps improving based on results from its cold emails, ad performance, and the rest of its business management.
What Ben is building is a company that runs itself.
You won't want to copy everything he does, but there's a lot that you can learn from him about how to run a more autonomous company.
Andrew Warner
Founder of The Next New Thing, and your favorite OG interviewer
PS I’m heading to Nashville this weekend to listen to music with my buddy Ian.
The other day he said to me, “You’re bringing your laptop, right?”
I said, “No. Why would I? I want to have fun.”
He said, “So we could play around with all the AI creation tools we’ve both been discovering.”
I’m bringing my laptop. This stuff is so much fun.